YourMembership Personalization

Personalizing your mailings can really boost your subscribers’ engagement, and the Informz for YourMembership integration allows specific Member Profile Data Fields to be sent to Informz as Personalization Fields. These fields contain information such as First Name, Last Name, Membership, Membership Expiration Date, etc. When these fields are populated, you can insert them into your mailings to create a personal look and feel for your subscribers!

These data are sent to Informz whenever you create a target group or sync.

You can add personalizations automatically with the Insert Personalization tool in the Informz editor or manually by typing them.

Personalizations are represented by codes in your mailing (e.g. %%First Name%%). When you create a mailing, you'll place the these codes wherever you wish the subscriber's personalized data to appear. For example, you may want to use %%First Name%% in the salutation. When you send your mailing, each recipient will see his or her first name in the mailing content.

Personalization Fields

YourMembership provides personalization fields to Informz based on the YourMembership area used to generate the list/target group. These fields are sent to Informz through the Bulk Email feature in YourMembership.

You will need to understand the source of the target group to ensure that the personalization fields you use are updated with that target group.  For example, using an Event Registration target group with the %%Membership%% personalization may not provide the most current data.  The list below is a general guide on the fields that are updated for different sources.  To see the specific fields that are being updated from YourMembership for your target groups, navigate to Subscribers -> Upload -> Data Formats.  

Field NameDirectory SearchDues ProcessingStore ProcessingEvent RegistrationCustom Reporting
Name Prefixxxx
First Namexxxxx
Middle Namexxx
Last Namexxxxx
Name Suffixxxx
Constituent IDxxx

Primary Groupx


Membership Typex

Membership Expiration Datexxx

Data in Match Field 1x

Data in Match Field 2x

Data in Match Field 3x

Data in Match Field 4x

Data in Match Field 5x

Alternate Email


Personal Touch

To understand the power of personalizations is to understand the power of captivating your audience members. By directly reaching out to someone by his or her name (or through another personalization), you have added a "personal touch" to your message that invites and encourages further engagement!