vCalendars (aka "vCals") are electronic calendar entries that are inserted into a mailing. When a vCal is clicked, the event is added to the recipient's calendar. This is a great way to get a placeholder on your subscriber's busy calendar!
Navigate to Mailings > Options > vCards & vCalendars > vCalendars tab.
Name the event.
Enter the event information.
Select the appropriate categories.
Choose whether or not to set a reminder. Setting a reminder is a great way to make sure your subscribers remember!
Check out the related articles to learn how to insert in the calendar as a hyperlink into your mailing!