Survey Personalization

Personalizing a survey is a great way to capture your subscribers' attention and show them that you are interested in their unique replies. Let's look at how to insert personalizations into a survey question.


Open an In Progress survey and click Edit to modify a question.

The Modify Question Page opens. To add a personalization to a question, simply enter it using the following format:


Click Personalization Codes to see a list of different personalizations available.

Click Make Changes to save.

Now, when subscribers take your survey, they'll see the appropriate personalization applied to the questions.

Defaults to the Rescue!

Don't worry if you choose a personalization that hasn't been populated with information from every subscriber - you're default values work identically in surveys as they do in mailings!