Set Up Web Tracking with Informz and Google Tag Manager

Did you know that you can use web tracking with both Informz and Google Tag Manager? These steps allow you to start collecting page views in the your brand. Let's learn how!


Locate the basic tracking code in the Informz brand (the brand that uses web tracking).

Log into Google Tag Manager and click Custom HTML Tag to create a new tag.

Name the tag and paste in the proper tracking code.

Click All Pages to configure the tag to fire on all pages.

Click Create Tag.

Click the Publish menu in the top right corner of the tag editor. Click Publish to finish.

Simple, No?

While web tracking itself is an enigmatic process, once you've set it up, you'll be on the way to a greater (perhaps more enlightened) understanding of your subscriber base!