How to Use Personas & Scoring

Personas and Scoring are part of the Marketing Automation tools, and they can be used with the other marketing automation tools (such as Campaigns and Web Tracking), or you can also use Personas and Scoring as stand-alone features. These tools will help you develop a deeper insight into who your subscribers are, how to target them better, and also help you to develop more sophisticated ways of assessing if certain groups of subscribers are truly interacting with your mailings the way that they should be. The articles on this page will help explain the concept of Personas & Scoring, as well as provide tutorials on how to use these tools in Informz.

Personas Overview

Scoring Overview