How to Copy Stories

Imagine this - you've drafted a mailing, and after hours upon hours of trial and error, you've finally decided on the ultimate formatting solution for your stories! It is truly perfect, a beacon among story types. And now you want to copy it.

Well, you're in luck! Copying stories within a Mailing Content Area (MCA) in Mailing Designer 2 (MD2) is as easy as the click of a button. There are two primary benefits with this feature:

  • You can copy stories and modify them for story-level targeting.
  • You can save time and repurpose a story type you’ve already formatted (this is especially helpful if you prefer not to use custom layouts).


Navigate to Mailing Designer 2.0 > Create > Mailing to create a new mailing (or open an existing MD2 mailing).

On the Design tab, click Add Story. Enter any desired images and text and format your content.

When ready, hover over the story you wish to copy and click the Copy Layout icon.

MD2 creates a copy of the original story in the same MCA. The only properties that it does not copy are:

  • Name
  • Story-Level Targeting Options

You can now edit the copy. However, keep in mind that once your MCA contains its maximum number of stories, you cannot copy any additional stories (the layout headers no longer display Copy Layout icon until you delete an existing one). For example, the MCA below only allows three stories:

As you can see, the header bar for the stories does not include the icon!

Moving Copied Stories

Like other stories, you can drag and drop a copied story into a different MCA. Please note that you can only move copied stories from one MCA to another if the destination MCA supports the story type. For example, you cannot move a Text with Headline story into a MCA that only supports Image with Text story types. Additionally, you cannot move a story into a MCA that contains its maximum number of stories.

Copying A/B Test Stories

MD2 only supports one story-level A/B test per mailing. However, you may copy the A or B versions within the MCA (as long as the MCA has not reached its maximum number of stories). For example, if you click the Copy Layout icon for the A story, the copy will contain the same content and formatting as the A story. However, it will not contain any A/B testing properties. You can copy both the A and B versions into the same MCA (they are independent from the A/B test).

Copying Stories in Templates

You can copy MCAs in Template Designer 2 (TD2). This creates a new MCA within the same section that uses the same properties (Maximum Stories, Maximum Columns, and Allowed Story Types) as the original MCA except the Name field.

Mailing Designer 2: Attack of the Clones

While copying stories may not be as action-packed as a science fiction laser battle, it is nonetheless a feature that you'll want to try out!