Custom Font Families

Font-families define how either a website or email client renders the fonts for your text content. In Template Designer 2, you can create custom font-families to help you create a style perfect for your organization.

Keep in mind that font-families include two or three different fonts that will render in sequence. This means that if your computer cannot render the primary font, it will “fall back” to the secondary font. Likewise, if it cannot render the secondary font, it will use the tertiary font (typically a generic, widely-available font).


Navigate to Mailing Designer 2.0 > Templates. Open your desired template or create a new template.

In the Design tab, open the Theme menu.

Click the Element dropdown list and select Text.

Check the Use Custom Font Family checkbox. This opens the Custom Font-Family window. Here, enter the following information:

  • Primary Font (Required): Type the name of the primary font.
  • Secondary Font: Type the name of the secondary font.
  • Generic Font (Required): Click the dropdown list and select the generic (tertiary) font.

While the secondary font is optional, using three fonts is a common best practice. The font name cannot start with the following characters:

  • Numerals (1, 2, 3, etc.)
  • Two Hyphens (--)
  • A Hyphen followed by a numeral (-1, -2, etc.)

Informz displays an error message if you enter an invalid font name.

When ready, click Save.

The custom font-family becomes available in the Font Family dropdown list. You can use the custom font-family in any text type (Header, Sub-Header, or Standard Text) and as long as the checkbox remains checked.

Please note that you can only use one custom font-family in your template.

Additional Details

Below are several details about using custom font-families:

  • If you copy a template, the custom font-families become part of the new copy. This also applies when copying mailings and copying mailings between parent and child accounts.
  • You cannot add custom font-families in the custom layout editor.
  • If you delete a custom font-family, text types that use it reset to Arial, Helvetica, Sans-Serif.

Important Considerations

Simply put, custom font-families are really cool! They can help bring forward your inner typographer and make your mailings look amazing. However, there are a few things you need to think about when you use them.

Custom font-families may not display accurately when you use the virtual inbox test. For example, if you use primary and secondary fonts that are not web-safe fonts, the test may not render these fonts correctly. It will default to the generic font. Similarly, if recipients’ devices do not support your primary or secondary fonts, the fonts may not render in their email clients. This is ultimately why you must select your generic font from a dropdown list – by using a web-safe generic font, you ensure that it can be rendered on almost every device.

You cannot view a primary or secondary font from a custom font-family unless you’ve installed that font on your local device. This does not prevent you from prevent you from adding a font, only from viewing it directly. Also, note that some fonts will be viewable in the Design tab, but not in the Review & Activate tab.

Soft of Like the First Printing Press

You don't need to be Johannes Gutenberg to appreciate the value of a well-planned typographic scheme. With custom font-families, you can take your creativity far beyond what the famous crafters of movable type ever thought possible!