How to Create Custom Layouts

Template Designer 2 (TD2) offers many different layouts that you can add to your design. However, if you feel like you need something else, we’ve got you covered! By creating custom layouts, you have the freedom to design layouts specific to your organization’s needs.


In TD2, click the Design tab.

Open the Custom Layouts menu in the left panel and click Create Custom Layout.

This opens the Layout Editor window. Here, you can drag and drop content pieces to create a unique mailing content layout that you can use in your template or as an option in a Mailing Content Area.

Design Tab

The Design tab is where you’ll do most of your layout and design work. These elements use the same properties as their corresponding layouts. Similarly, as a best practice, you’ll have greater control over your design if you use sections to structure your custom layout.

You can add the following elements to your custom layout:

  • Section
  • Image with Text
  • Text with Headline
  • Text
  • Image
  • Divider
  • Quick Links
  • Icon Set
  • Social Share
  • Button

Properties Tab

The Properties tab lets you set properties for the entire custom layout canvas. Much like sections in your template, the Properties tab allows you to divide your custom layout into columns and to add stylistic elements to your design.


The Columns sub-tab lets you subdivide your custom layout. You can select between one and five columns, and you can set their proportions using the Column Dimensions slider.

Check the Stack Columns in Mobile Version checkbox to let your columns render differently in the mobile version of you mailing.


The Style sub-tab lets you modify the stylistic properties (color, padding, etc.) in your custom layout.

  • Use Default Background: If checked, your custom layout uses the background color set in the Theme menu. If unchecked, you can use the color picker to select a unique color for the layout’s background.
  • Border: If checked, your section applies a border with several possible settings.
    • Border Style: Click the dropdown to select a solid, dashed, or dotted border.
    • Border Size: Click the dropdown to set the border size in pixels (1-10).
    • Border Color: Click to use the color picker to select a unique color for the layout’s border.
    • Apply Border To: Check the corresponding checkbox for each side (top, bottom, left, and right) that uses the border.
  • Padding: Click the dropdown list to set the padding around your section (0-30 pixels).
    • Apply Padding To: Check the corresponding checkbox for each side (top, bottom, left, and right) that applies padding.
  • Vertical Align: Click the dropdown list to set a vertical alignment option (top, middle, or bottom).

Putting it All Together

Below is an example of a custom layout that uses the following elements:

  • Three sections
  • Two text areas (one for the title and one for the story content)
  • An image
  • A divider

Naming, Saving, and Editing

Once you have finished your design, enter a name for the layout in the Layout Name field. Typically, it helps mailing creators if you use a name that easily describes your layout (such as “Story with Title, Image, and Divider”).

When you are ready, click Save Layout to save your layout to the Custom Layouts menu.

Informz displays a thumbnail image of your custom layout. If you need to edit your layout, simply click the Gear icon in the upper right corner of the thumbnail and select Edit.

IF you would like to copy your custom layout, click the Gear icon and select Copy. This opens the Layout Editor where you’ll need to enter a new name for the copy in the Layout Name field. Additionally, you can freely edit the copy.

Finally, if you need to delete your layout, click the Gear icon and select Delete (this opens a new window where you’ll be asked to confirm). Click Delete to confirm or Cancel to exit.

Copying Custom Layouts from Another Template

If you want use custom layout from a different template, open the Custom Layouts menu and click Copy Custom Layouts.

The Copy Layouts window opens. Click the Templates dropdown list and select the Template that contains your desired custom layout. Any available layouts display as icons below the dropdown list.

Click to select each custom layout you wish to copy

Click Copy Layouts. The copied layouts now appear in the Custom Layouts menu.

Try it Out!

One of the greatest benefits of using custom layouts is that they’ll be available for any future mailings that use your template! All you need to do is assign that layout to a mailing content area. When someone creates a mailing, that layout becomes available from the Add Story button.