A/B Testing - Send To Winner Reporting for Recurring Mailings

A recurring mailing is queued up to be sent on a regular basis. For example, you might send some kind of reminder on the 15th of every month. This can be scheduled to be sent so that you don't have to remember to do it every single month. Let the technology work for you!

If you are using the Send to Winner feature with A/B testing, this presents a new wrinkle in reporting because there is an inherent time lag between the test groups being sent the mailing and then the balance of the subscribers receiving the "winning" version from the test group.

Mailing Activity Report with Send to Winner

If the initial A/B mailings have been sent, but the final mailing has not been sent to the remaining subscribers in the target group, all reporting activities display the fact that the testing of the mailing is still in progress in the yellow bar at the top of the report:

When the original A/B Test is completed, the reports show a message at the top (in yellow bar) giving the results of the test:

The Options report now shows information about any A/B Send to Winner data used in the publishing of the mailing: