There are political campaigns (like running for president), there are military campaigns (like Hannibal invading Rome), and there are mailing campaigns (which are the coolest of all)!
Campaigns allow you to send mailings in a sequence based on your subscribers' interactions with those mailings. When you want to learn more about those interactions, you can view data in iMIS via the campaign writeback. This will write back everyone who is in a campaign and note every step they are along the way. The writeback occurs daily.
User-Defined Table Structure
You need to create a user-defined table to work with this writeback. Below is the table structure for the INFORMZ_CAMPAIGN table. Please see this article to learn the initial steps to create a user-defined table.
Make sure to name the tables and columns (fields) using the exact names and data types as specified below. If the names are not identical, the transfers cannot be performed properly.
Table Name: INFORMZ_CAMPAIGN
|CAMPAIGN_STEP_ID||Campaign Step ID||Int|
|CAMPAIGN_STEP_NAME||Campaign Step Name||Char||255|
|CAMPAIGN_STEP_TYPE||Campaign Step Type||Char||255|
|CAMPAIGN_SUBSCRIBER_ID||Campaign Subscriber ID||Int|
|STEP_START_DATE||Step Start Date||DateTime|
|CAMPAIGN_START_DATE||Campaign Start Date||DateTime|
|CAMPAIGN_GOAL_DATE||Campaign Goal Date||DateTime|
Campaigning for Data
Once you are writing back campaign information, you'll have a wealth of information available to you. This helps you understand your subscriber base and allow you to embark on additional, more targeted campaigns!