You send out lots of mailings from Informz. You send it out all week long. It doesn't matter if you send it Monday or Wednesday... or does it? See which day has been giving you the best open and click rates by reviewing your mailing results by day of the week.
Navigate to Mailings > Reports > Mailing Summary Report or navigate to Mailings > View Mailings > click on Reports in the upper right corner. Once you have done so, you may follow the steps to filter the exact mailings you are looking to report on.
Click the View Reports tab
Expand the Compare Mailing Results open in the Reports panel
Select By Day of Week
Here is a sample of what you can expect upon opening up this report:
This chart area can be customized to include many types of data. Click on the Columns button to select which pieces of data you'd like to include in your report. Notice that you can remove all columns for a fresh start, add all columns to jam pack your report full of every piece of data available, or add/subtract as you see fit:
It may even be in your best interest to filter based on any data that may be available in the columns you've selected. Click the Search button to refine your report further:
Share Your Insights
To share this information, simply click the Export button at the top of the report and click Download Excel File in the resulting pop-up.
Seize the Day!
Analyzing the mailing summary for which day of the week is the best day to send is a great way to answer that persistent email marketing question. Remember - the day of the week may change based upon the target group you are sending to. Be prepared to do a few different filters to ensure that you are analyzing the right segments of your data.