If you are noticing that audiences of a certain size are achieving the highest opens and click rates, then it might be a good opportunity to narrow (or broaden) your mailing recipient numbers accordingly. For this insight, look no further than the Best Number of Recipients report. In fact, this report really adds value when you examine cross sections of your target groups. Wide variations in recipients helps determine whether larger target groups or smaller target groups are ideal.
The Answer Marketing Questions reports are best used with specific filters. When you set your filters, always consider finding a way to create results give you an "apples to apples" style comparison - look for ways to base different reporting results on the same criteria. Whenever you several reports and find that the selected criteria provide some variation, you'll also find valuable insights!
Navigate to Mailings > Reports > Mailing Summary Report (or navigate to Mailings > View Mailings and click Reports in the upper right corner). Once you have done so, you may follow the steps to filter the exact mailings you are looking to report on.
Click the View Reports tab.
Expand the Answer Marketing Questions in the Reports panel.
Select Best number of recipients?
You'll see some level of correlation between how may recipients for your mailings relate to how well the mailing performed, with regards to clicks and opens.
Sharing Your Insights
To share this information, simply click the icon at the bottom of the report table and select the file format to export.
Knowing the various audience sizes, and which tend to work better for your organization, can be a game changer. This information allows you to optimize the size of your target groups based on the demonstrated actions from your subscribers. This is definitely food for thought AND planning.